Think you can't put video in your HTML emails? Guess again!

Looking to increase your click-through rate by 200% to 300%? Try putting videos in your emails.

Goodmail Systems has launched its CertifiedVideo™ technology. According to the company, your video runs the second a subscriber opens its email message. By being deemed a "qualified sender," you are able to place audio and video in a message, which alleviates the pain of having to link to a website where the video will play.

The technology

The company uses its CertifiedEmail™ technology. This technology, along with your CertifiedVideo™ supposedly will keep ISPs happy and they will allow the video to play. Right now, the service works only with web-based email systems, so those looking to utilize it in Microsoft Outlook will have to wait.

Goodmail says that the the delivery fee will be at least $10 per thousand emails. This revenue will be shared with ISPs.

For more information, read up on the service on Goodmail System's website.