Should your company have a website or just settle for a blog?

Companies have only recently begun using blogs to promote their thought leadership and experiences within their industry. Researchers say, however, that many companies have a long way to go in their quest to reach the blogosphere. Many companies have argued that blogs are not worth the maintenance and that the information that they provide could easily be found on their website. Other companies say that blogs are the ideal way to communicate ideas that otherwise would get lost in the land of landing pages!

Blogs should be an addition to a website rather than a replacement. Blogs tends to focus on one aspect of a company’s services and/or products, but a website will undoubtedly cover many. A website’s URL can easily be etched in the mind, whereas a blog tends to have a long URL that would probably only be able to be found if you are on the website itself.

Moreover, a website provides a robust array of ways to promote your content that is located throughout the site using Flash, interactivity (forms and applications), video, and audio. With a blog, many companies are limited to the content they can add to a blog to promote the site’s content.