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Using microsites in your email marketing campaigns



Microsites are an excellent tool to use when you're ready to do an extensive email marketing campaign. The most obvious reason is that you don't have to rely on your IT department to create items that you could generally create yourself. ExactTarget has this service as an add-on to its popular email service application. You simply buy a package, create your landing pages, and link everything. You can even create meta keywords and descriptions--just like any live web page. Not only that, but you have your own tracking mechanisms so you don't interfere with your website's analytics tool. Consider using this the next time you implement a campaign that requires the use of forms, landing pages, and results.