Monday, December 15, 2008

Microsites...The Sequel

Microsites are a breeze! I just developed a template layout for a microsite that I created in ExactTarget. The important thing to remember is that although this is truly a website in function, it still needs some remnants of email marketing best practices. When designing the email, I adhered to the best practice of 550-650 pixels. Because of the content included in this email, I opted for the 650 pixels, which basically made the images look better. Then, I developed a template for the landing pages. The page layout will be similar to the emails, such it should be when following a good e-marketing strategy--your emails and website should look virtually alike in scope. Wondering how the layout looks? Take a peek on my website.

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